Bring Me The Horizon / Medicine

Medicine goes about toxic relationships or toxic people and how they keep us trapped and absorb all our energy.

This music video represents the feelings and emotions that someone can experience while going through a toxic relationship.
The video shows a 3D generated Oliver Sykes in a more real world versus another world that represents his memories and feelings. The animated face goes through this process of pain, lost, suffering, angriness and anxiety. It is a hypnotic and disturbing visual trip where viewers can see and experience extreme emotions and feelings.

The whole video is designed as a game of contraries where we can also distinguish two different visual languages: Real world (dark aesthetic) vs Memories and feelings world (pop and friendly aesthetic).

CGI music video (Released Thursday January 3rd, 2019)

Client: Sony Music Entertainment UK



Production/Animation Studio: extraweg Creative Studio



Art Direction and Direction: Oliver Latta



Concept: Oliver Latta, Bruno León



Producer: Bruno León



3D Artists: Oliver Latta, John Lee Siebert (Previz), Lucas Dörre (Sculpting head effects)



Render Support: Robert Schrötder



Special thanks to: Claudia Redlich, Friederike Meyer, Ignas Blažys,

Ivan Flugelman, Anthony Piper and Mate Steinforth

Credits