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SEAT / Arona

The New SEAT Arona is designed for drivers looking for a sense of excitement, distinction and functionality. People who know that age is just a number, not an outlook on life. This is a car that fits their lifestyle, that works in both

the city and the countryside, that is loaded with technology and that is comfortable, spacious, safe, dynamic, customisable, and all-purpose.
From gently moving condoms to exploding Guitars or railing sardines, we put the focus on creating something colorful, fitting with the Spot and the personality of the car.

CG vignettes for a TV spot to introduce the SEAT Arona, the Spanish brand latest car model.

Client: SEAT

Agency: Soupfilm

Production Company: Sehsucht, Berlin

Art Director: Oliver Latta


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