CG Spot and promotional banners created for Valentino Garavani's worldwide #CandyStudFactory campaign and Pop Up store in Beijing.
Inspired by Charlie and the chocolate factory,
a seemingly real world hides a wonderful world of fantasy and colour.
Valentino Garavani – Candy Stud Factory
In a game of contrasts, the video starts going through the store, which represents the real world. In this first part everything is pink, sober and has an elegant aesthetic.
The second commence with a big cake, it's a celebration,
it's the fantasy world. Inside the cake we discover the different Valentino bags through mesmerizing stories, one for every bag.
Pop-up store, Beijing (China)
Client: Valentino Garavani
Agency: Pink Salt feat. Collateral Films
Production/Animation Studio: extraweg Creative Studio
Art Director: Oliver Latta
Concept: Oliver Latta and Bruno León
Executive Producer: Guido Cella and Beatrice Cardile
Producers: Bruno León and Orsola Giunta
Music Production & Sound Design: Guido Smider