CG Spot and promotional banners created for Valentino Garavani's worldwide #CandyStudFactory campaign and Pop Up store in Beijing.

Inspired by Charlie and the chocolate factory,

a seemingly real world hides a wonderful world of fantasy and colour.

Valentino Garavani – Candy Stud Factory 

In a game of contrasts, the video starts going through the store, which represents the real world. In this first part everything is pink, sober and has an elegant aesthetic.


The second commence with a big cake, it's a celebration,

it's the fantasy world. Inside the cake we discover the different Valentino bags through mesmerizing stories, one for every bag.

Pop-up store, Beijing (China) 


Client: Valentino Garavani

Agency: Pink Salt feat. Collateral Films

Production/Animation Studio: extraweg Creative Studio


Art Director: Oliver Latta

Concept: Oliver Latta and Bruno León

Executive Producer: Guido Cella and Beatrice Cardile

Producers: Bruno León and Orsola Giunta


Music Production & Sound Design: Guido Smider

© 2020 by Extraweg. Proudly created with

Berlin, Germany


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