extraweg is the artistic name of Oliver Latta.
extra (DE) /ˈɛkstrə/
Adjective. Being more than what is usual or expected.
weg (DE) /ve:k/
Noun. A road, a direction, a (physical or conceptual) path from one place to another.
extraweg is provocation, nonconformity, risk, personality and an attitude.
Extraweg expands his particular worldview into all mediums and platforms.
We provide content that is different, outstanding and unique.
We create ideas that are different, and we deliver solutions that people will react and share.
Born viral, we understand the social media landscape, what makes people tick. We provoke.
CONNECT If you are interested in creating something unique with us.
Oliver Latta is a artist, director and human born in Kotten, Germany.
He studied Design in the Bauhaus University in Dessau, and has spent the last years working as a Motion Designer at Sehsucht, an internationally acclaimed filmmaking, animation and visual effects German studio.
Based in Berlin, he created Extraweg, a platform for his artistic expression that exploded on Instagram and went viral.
His work has been shared millions of times in social media and through this he has managed to collaborate with some of the biggest brands, bands and clients around the world including:
The Beatles, Gorillaz, Bring Me The Horizon, Travis Scott, Skrillex, MSI, VOUGE, MTV, VALENTINO, etc.
His background in design and visual effects allows him to combine art and technology and brings unique and satisfying digital worlds to life, trying to focus on provoking sensations in the viewers, forcing them to think for themselves.