extraweg is the artistic name of Oliver Latta.
extra (DE) /ˈɛkstrə/
Adjective. Being more than what is usual or expected.
weg (DE) /ve:k/
Noun. A road, a direction, a (physical or conceptual) path from one place to another.
extraweg is provocation, nonconformity, risk, personality and an attitude.
Extraweg expands his particular worldview into all mediums and platforms.
We provide content that is outstanding and unique.
We create ideas that are different, and we deliver solutions that people will react to and share.
Born viral, we understand the social media landscape, and what makes people tick. We provoke.
CONNECT If you are interested in creating something unique with us.
Oliver Latta is a multi-talented artist, director, and human born in Kotten, Germany.
He studied Design at the Bauhaus University in Dessau and spent his first years working as a Motion Designer at Sehsucht, a renowned German studio known for filmmaking, animation, and visual effects.
Based in Berlin, Oliver created Extraweg, a platform for his artistic expression that quickly gained popularity on Instagram and went viral. His work has been shared millions of times on social media, earning him collaborations with some of the world's top brands, bands, and clients, including:
The Beatles, Gorillaz, Mick Jagger, Bring Me The Horizon, Travis Scott, Skrillex, MSI, VOUGE, MTV, VALENTINO, APPLE TV +, and more.
With a background in design and visual effects, Oliver combines art and technology to bring unique and captivating digital worlds to life. His focus is on provoking sensations in viewers and encouraging them to think for themselves.
In 2022 his work also won a Primetime Emmy® Award for Main Title Design In 2020, won Apple and the show Severance an Outstanding Main Title Design Emmy in the fall of 2022.