CG vignettes for a TV spot to introduce the SEAT Arona, the Spanish brand latest car model.
The New SEAT Arona is designed for drivers looking for a sense of excitement, distinction and functionality. People who know that age is just a number, not an outlook on life. This is a car that fits their lifestyle, that works in both
the city and the countryside, that is loaded with technology
and that is comfortable, spacious, safe, dynamic, customisable, and all-purpose.
From gently moving condoms to exploding Guitars or railing sardines, we put the focus on creating something colorful, fitting with the Spot and the personality of the car.
SEAT - Arona
Spot 1 of 4
Client: MSI Global
Production/Animation Studio: extraweg Creative Studio
Art Direction and Concept: Oliver Latta
Christoph Strohfeld (Texturing)
Sounddesign: neoncoke Sounddesign