CG vignettes for a TV spot to introduce the SEAT Arona, the Spanish brand latest car model.

The New SEAT Arona is designed for drivers looking for a sense of excitement, distinction and functionality. People who know that age is just a number, not an outlook on life. This is a car that fits their lifestyle, that works in both

the city and the countryside, that is loaded with technology

and that is comfortable, spacious, safe, dynamic, customisable, and all-purpose.

From gently moving condoms to exploding Guitars or railing sardines, we put the focus on creating something colorful, fitting with the Spot and the personality of the car.

SEAT - Arona

Spot 1 of 4


Client: MSI Global

Production/Animation Studio: extraweg Creative Studio

Art Direction and Concept:  Oliver Latta

3D Artists:

Oliver Latta

Christoph Strohfeld (Texturing)

Sounddesign: neoncoke Sounddesign

© 2020 by Extraweg. Proudly created with

Berlin, Germany


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